Fresh dog food, reimagined.
Spot & Tango is a personalized dog food subscription company that delivers ready-to-serve, human-grade meals. They are known for their product, UnKibble, a dry food for that is dehydrated in a unique process to maintain the natural vitamins, minerals, colors, and aromas of each whole-food ingredient.
We worked with the Spot & Tango team to create various creative assets (custom videos, GIFs, etc.) around their hero product, as well as a social media campaign to announce their two new snack lines. Their goal was to raise engagement across various social platforms with fresh (no pun intended) strategic creative. My favorite part – attending photoshoots with the cutest, furriest models.
Lead Designer: Me
Creative Director: Sarah Gielchinsky
Photography: Bryan Solarski
TEAM
Art direction
Social strategy
Video/Animation
MY ROLE
Happiest at home
Without portraying the typical influencer program, we wanted to capture what it was like to receive and serve Spot & Tango at home. This was an especially fun shoot for me when the model we hired called out sick, and I was swapped in for my very first model appearance! Alongside Maggie, we captured the excitement of receiving our Spot & Tango subscription, with the added convenience of having it shipped directly to my door.
Snacktime is in session
We also worked with Spot & Tango on the launch of 2 new snacks, yam yums and chicken munchies, which were dehydrated sweet potato and real chicken pieces. We created a “snacktime” experience for the pups, as if they were at school, unpacking their brown bag lunch that mom packed with their new favorite treats.
This or that?
If we were asked to eat that slop coming out of the average dog food can, would you? So why would you feed it to your dog? It’s time you fed your best friend the food they deserve (and even looks better to eat).
For this shoot we focused on capturing the visual differences between Spot & Tango’s fresh food and the brown chunky sludge their competitors sell. It’s clear who the winner is here.
